So now that we’ve pretty much covered all the in’s and out’s of setting up and running your social media pages…
how do you know if what you doing is even working??
This is where our wonderful 6th point comes in… Insights!
Insights are these wonderful analytics that the social media platform compiles for you based on your pages performance.
They let you know exactly how well your page/pages are doing, where they are lacking, how they did compared to the previous weeks and so much more.
The feedback you are able to get off these reports are very helpful when you need to see:
- what is and isn’t working for you page
- what content users are engaging with
- where you can improve
It is a great way to learn about your audience and begin to develop marketing strategies based on how your social media pages are being received.
These analytics become very handy when it comes too closely monitoring the results of any paid advertising you might have running.
It can help you see:
- which location your product/service is being well received in
- the age group responding best to your post
- the more present gender
- and many more useful tips and results
I’ll be honest, sometimes it can be disheartening when you see some small decreases in the performance of your page but it is important to remember that as long as there is growth present on the page, you don’t need to worry. One new follower a month that is still growth and one more opportunity to connect with a new person and potentially turn them into a new customer or client as well.
With that being said, the feeling you get when you open up your insights and see huge improvements everywhere, big green percentages and sky high graph lines, is fantastic!
It creates such a content feeling. A calm confidence that what you are doing is in fact working, being received well and you are on the right track.
Please believe me when I tell you to not get all caught up and concerned if your page didn’t do as well as it did the week/month before.
There are many reasons for page decreases as well as different perspectives to read the situation by:
- The most important thing to remember when you have a really great month with high results, is there is a very strong possibility that the next month might show some decreases.
Now if you think about it, say your page increases its reach by 400%, the only way for it to show an increase the next month is for it to increase by at least a further 401%. (Baring in mind, 400% is a very high and fabulous result) So if the next month you only go up by 380%, it will naturally show a decrease in reach from the previous month which was 400%.
This isn’t something to loose sleep over and the fact is that there was still a great increase – even if it was still slightly lower than the month before. The exact same thing applies after you have run some paid advertising. Your results are naturally going to sky rocket with paid growth. However, once that ad spends ends, your results will drop as it returns to organic growth. Again – NOTHING to loose sleep over.
- If you run a competition whereby followers need to like, share, tag etc. that will also naturally spike your insights. So after that competition is over, expect there to be some slight drops because the engagement won’t be as high – especially from a sharing and commenting perspective. It’s natural – I promise.
- The last major thing to remember is that if your page is doing badly and continues to decrease, don’t feel disheartened. Take those results and feedback, read through and ‘study’ them to draw insights and see what is and isn’t working. Use this feedback to develop different ways to improve. Go look what your competitors are doing if you need to. See what might be working well for them and get a better understanding of the possible direction you should be heading. It really is a process of trial & error until you find your brand personality and understand your target audience.
Social Media growth is NOT a quick thing.
Good and proper organic social media growth takes time.
I mean it can take a small number of months for you to start seeing changes. Yes at the beginning there will most likely be a spike when you start up your page, or an agency takes over management, but it will eventually reach a bit of a plateau, and this is when it is important to work hard, keep at it and be patient as now the real working & planning and a series of trial and error comes into place.
So to wrap it up – this is another fab reason why social media is your ‘go-to’ form of advertising.
There is nothing greater than actually seeing calculated results for your work and receiving reliable feedback as to how you are doing and how you can improve.
All free and at your fingertips!
“Why wouldn’t ya!?” 😉
Are you interested in getting your social media pages to where they need to be?